Work out what your leads should cost, how much to budget and where your marketing stands, before you spend another rupee or dollar.
New to paid ads? Start with the cost per lead calculator to set a target, then use the ad budget estimator to plan your first month. Already running campaigns? The marketing score quiz shows the biggest gaps.
Find the most you can pay per lead, the leads you need and the ad budget that implies. Works in INR, USD, GBP, CAD and AUD.
Calculate my targetNine questions, two minutes: a score out of 100 and the one gap costing you the most enquiries.
Take the quizPlan your first month of Meta or Google ads with a starting budget range from real campaigns.
Estimate my budgetA calculator gives you a number. An audit tells you how to hit it.