Find the most you can afford to pay for a lead, how many leads you need, and what monthly ad budget that means. Works in any currency.
Any campaign bringing leads below your maximum cost per lead is profitable growth, as long as those leads close at the rate you entered. Campaigns above it need a better offer, better targeting or a better landing page. Read our guide on setting a cost-per-lead target for worked examples.
Profit per customer multiplied by the share you are willing to spend on acquisition, divided by the number of leads needed to win one customer (100 divided by your close rate).
Use your real figure if you have one: customers won divided by leads received. If not, start with a conservative estimate and update it after 30 to 60 days of tracking.
Yes. Choose your currency and enter your own numbers. The logic is the same in every market.
No. Cheap leads that never buy are expensive. Compare campaigns on cost per customer once you have enough data.
Send us your numbers and we will show you how we would bring leads in under that cost.
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