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How Much Should You Spend on Ads? Estimate It in 30 Seconds

Pick your goal and get a starting daily and monthly budget range, based on results from campaigns we have actually run.

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estimated total budget

Common questions

Ad budget FAQs

How much should a small business spend on ads to get leads?

Enough to generate 30 to 50 leads in the first month so you can judge results. For many Indian businesses that means roughly Rs. 15,000 to Rs. 50,000 a month in ad spend, separate from any agency fee. Set it against your own cost-per-lead target.

Is the estimate a guarantee?

No. It is a planning range based on typical results from our campaigns. Your industry, offer, creative and landing page will move the real numbers up or down.

Should I start with a small or large budget?

Start at a level that produces enough conversions to learn from, then increase gradually on the campaigns that hit your target. Sudden big jumps can raise costs.

How do I know what my leads should cost?

Use our cost per lead calculator: it works out your maximum affordable cost per lead from customer value and close rate.

Want a budget built around your margins?

We will turn this estimate into a real plan with targets, channels and a 90-day timeline.

Get a free ads & lead audit