For professional services firms

B2B Lead Generation for Professional Services Firms

Paid search and LinkedIn campaigns for consulting, engineering, IT services, staffing and other professional services firms that sell high-value work to other businesses.

How do professional services firms generate leads with paid ads?

Usually with two things working together: Google Search ads that catch companies actively looking for the service, and LinkedIn that keeps the firm in front of the right decision makers before they are ready. Behind both, you need a landing page that shows expertise and proof, a simple way to book a consultation, and fast follow-up. Referrals stay important, but paid search and LinkedIn make pipeline less dependent on them.

Why it is different

What changes when you sell expertise

Trust before the first call

Buyers want to see who they will work with, what you have done and how you think. Founder and partner visibility on LinkedIn does a lot of that work before the sales call.

Expensive clicks

Service keywords in the US and UK often cost a lot per click. Tight targeting, negative keywords and landing pages that convert are what keep cost per lead sane.

Consultations, not carts

The conversion is a booked call or a proposal request. We design the funnel around that, including reminders so booked calls actually happen.

Quality over volume

Ten right-sized companies beat a hundred tiny ones. We qualify by company size, industry and role so your partners spend time on real opportunities.

What we run

What we run for professional services

Google Search for service queries

Campaigns built around the services you sell and the problems you solve, with geo and schedule targeting for your markets.

What is included

LinkedIn Ads and lead forms

Campaigns aimed at the job titles and company sizes that buy from you, using native lead forms where they make sense.

When to use lead forms

Founder and partner content

Ghostwritten LinkedIn posts and carousels that show expertise, built from short interviews with your team.

What is included

Consultation funnels

Landing pages with proof, short qualification questions and a booking step, plus follow-up so no enquiry waits longer than a working day.

What is included

How we measure it

  • Booked consultations and proposal requests, tracked to campaign
  • Cost per qualified consultation, not cost per click
  • Show-up rate and how many calls become proposals
  • A short monthly report your partners can read in five minutes
Common questions

Questions professional services firms ask us

Is LinkedIn or Google better for professional services lead generation?

Google Search is usually the faster route to leads because it catches active demand. LinkedIn builds familiarity with decision makers and works best alongside strong founder or partner content. Many firms need both, in that order.

What kind of firms do you work with?

Consulting, engineering, IT services, staffing, research and other firms that sell high-value services to companies. We are not a fit for very small local service businesses looking for the cheapest leads.

Can you write LinkedIn content for our partners?

Yes. We interview your partners for short sessions and turn their thinking into posts and carousels in their own voice, which they approve before anything goes out.

Do you work with firms in the US, UK and Canada?

Yes. We schedule calls in your business hours and do most optimisation overnight, so your numbers are updated when your team starts work.

Who owns the ad accounts?

You do. We work in your accounts as managers and all data stays with your firm.

See what a qualified consultation should cost you

Send us your current marketing and the services you want to grow. We will reply within one working day.