If your ads get clicks but few enquiries, the problem is usually the page, not the ad. Run your landing page through these twelve checks. Most take less than a day to fix.
Message and clarity
1. The headline matches the ad
If the ad says "Bulk BOPP tape from Rs. X per roll", the page headline should say the same thing. When people land somewhere that feels different, they leave.
2. One page, one goal
Remove menus and links that pull people away. The page exists for one action: enquire.
3. Benefits before features
Lead with what the buyer gets (faster delivery, lower rejection rates, a free sample), then support it with specifications.
Speed and mobile
4. Loads in about three seconds on mobile
Most ad clicks come from phones. Compress images, avoid heavy sliders and test with Google PageSpeed Insights.
5. The main button is visible without scrolling
On a phone screen, the headline and the call to action should appear together.
6. Text is readable without zooming
Body text around 16px, short paragraphs and enough contrast.
Forms and contact
7. Ask only what sales needs
Name, phone, and one or two qualifying questions. Every extra field costs enquiries.
8. Offer WhatsApp and a phone number
Many Indian buyers prefer WhatsApp. Many B2B buyers prefer to call. Give both, and track clicks on each.
9. Say what happens next
"We reply within 30 minutes during working hours with prices" reduces hesitation more than "Submit".
Trust
10. Show real proof
Photos of your team, factory or work, client logos you have permission to use, real numbers and short testimonials.
11. Show you are a real business
Registered address, GST or company registration where relevant, years in business and a clear privacy note near the form.
12. Answer the top objections
A short FAQ on price range, minimum order, delivery time and service area answers questions before they become reasons to leave.
For international visitors
If you run ads in the US, UK, Canada or Australia, show prices or ranges in local currency, mention shipping or service coverage, add an email option alongside WhatsApp, and include consent wording on forms for follow-up. See our pages for UK and Canadian businesses for local considerations.
Test one change at a time
Change the headline or the form, not both at once, and compare conversion rate over a couple of weeks. Small, steady improvements compound. Building and testing pages like this is part of our lead generation service.