For manufacturers and industrial suppliers

Google Ads and LinkedIn Ads for Manufacturers

Paid search and LinkedIn campaigns for manufacturers, fabricators, packaging and printing companies and industrial suppliers that need quote requests from real buyers, not clicks from students and job seekers.

What should a manufacturer expect from a PPC agency?

A campaign built around how your buyers actually search: product names, materials, specs and part numbers, not broad terms like "manufacturing company". Every quote request and call should be tracked back to the keyword that produced it, and the agency should judge success on qualified RFQs and pipeline, not cost per click. You should also own the ad account, the tracking and the data from day one.

Why it is different

Why industrial ads need a different playbook

Low volume, high intent searches

Engineers and buyers search for exact specs, materials and part types. These keywords get few searches but convert well, so they need tight ad groups and landing pages that match the spec, not one generic homepage.

Lots of wrong clicks to filter out

Industrial terms attract job seekers, students and DIY buyers. We build negative keyword lists and audience exclusions from day one, and clean the search terms report every week.

Long sales cycles

A quote request today might close in three to nine months. We set up offline conversion tracking from your CRM where possible, so campaigns learn from deals that progress, not just form fills.

Several people sign off

Procurement, engineering and the owner all have a say. LinkedIn lets us reach those roles at companies of the right size and industry while search catches active demand.

What we run

What we run for manufacturers

Google Search for RFQs

Spec, product and application keywords grouped tightly, with landing pages that answer the questions an engineer or buyer has before asking for a quote.

What is included

LinkedIn Ads for decision makers

Campaigns aimed at job titles like procurement, operations and plant management, filtered by industry and company size.

When LinkedIn is worth it

Quote request funnels

Short RFQ forms, file upload for drawings where needed, instant confirmation and a follow-up sequence so enquiries do not go cold.

What is included

Plant and product video

Short videos of your line, your quality checks and your finished product. Real footage builds more trust with industrial buyers than stock images.

What is included

How we measure it

  • Qualified quote requests and calls, tracked to keyword and campaign
  • Cost per qualified RFQ, not cost per click
  • Pipeline value and closed deals where your CRM allows it
  • A short monthly report: spend, leads, cost per lead and what changes next
Common questions

Questions manufacturers ask us

Do Google Ads work for B2B manufacturers?

Yes, when the campaign targets specific products, specs and applications instead of broad industry terms, and when quote requests are tracked properly. Broad campaigns tend to waste budget on job seekers and research clicks.

Should a manufacturer use Google Ads or LinkedIn Ads?

Google Search catches buyers who are already looking for a supplier. LinkedIn reaches decision makers who are not searching yet. Most manufacturers start with search and add LinkedIn once tracking is in place and the search campaigns are profitable.

Do you work with manufacturers outside India?

Yes. We are based in India and run campaigns for companies in the United States, the United Kingdom, Canada and Australia, with calls scheduled in your business hours.

Who owns the ad account and data?

You do. Campaigns are built in your own Google Ads and LinkedIn accounts and we are added as managers. If you ever stop working with us, everything stays with you.

How long before we see quote requests?

Search campaigns usually bring the first enquiries within the first few weeks once tracking is live. Judging lead quality and cost per RFQ properly takes about three months because of longer industrial sales cycles.

Find out what your quote requests should cost

Send us your current campaigns or website. We will reply within one working day with the changes that matter most.